PVC Sports Flooring how to become a pioneer of low-carbon environmental protection
Although many PVC Sports Flooring enterprises in the brand promotion of high-profile claimed that they are "green", "no formaldehyde" products, but in fact did not really do low-carbon environmental protection, the so-called "low carbon", "environmental" is a Speculation. Although fit with the development of the times, people on the requirements of low-carbon environmental protection. But this and the state advocated low-carbon environmental policy does not match, is not conducive to better meet the market and consumer demand. Therefore, the overall PVC Sports Flooring industry need to develop relevant environmental standards, to carry out effective norms.
Industry sources said: In recent years, the introduction of a series of national energy-saving emission reduction policies, the real estate industry on PVC Sports Flooring aspects of the procurement will be biased towards new, low-carbon, environmentally friendly products. The real estate industry this option will be to a certain extent, speed up the energy-saving, not environmentally friendly PVC Sports Flooring materials out of the market speed, while promoting PVC Sports Flooring industry to low-carbon environmental road development, gave birth to a large number of low-carbon, environmentally friendly new PVC Sports Flooring business was born, the entire PVC Sports Flooring industry will usher in a new era.
PVC Sports Flooring environmental protection, first reflected in the PVC Sports Flooring substrate above. Whether it is for health considerations, or because of the concern about environmentally friendly products, consumers are increasingly biased in favor of environmentally friendly sheet made of PVC Sports Flooring products. And the current market, the particle board, MDF plates and other materials have reached environmental standards, it is difficult to meet consumer demand. Which requires the development of the standard rules of the system to urge PVC Sports Flooring industry, the healthy development of low-carbon road.
From the current market point of view, as the environment is closely related to the industry, PVC Sports Flooring and other home building materials industry will inevitably become a "low-carbon environmental protection," the pioneer. "Low carbon green" concept in the development of China's home in the process of occupying a higher position, PVC Sports Flooring enterprises should keep pace with the times, in the development process to always pay attention to market changes, the product hot and consumer market linked , Constantly adjust the marketing strategy, in order to healthy development.
"Customer is God" is a truth, and applies to every line of each industry, PVC Sports Flooring that: the key to success or failure is whether the consumer as the center.
The ever-changing marketing tool does make some PVC sports Flooring stand out, but tracing the source, PVC Sports Flooring business has really grasp the needs of consumers, whether the market has been done from the source of work? Any marketing support are Product, a strategically advantageous position, if the foundation of the foundation is not playing well, even if supplemented by another effective marketing tool, or will make PVC Sports Flooring to build the market building collapsed. Therefore, PVC Sports Flooring enterprises in order to adapt to the needs of consumers, the greatest extent to meet the needs of consumers, you need to stand in the consumer's point of view to things, to do things, a real understanding of consumer demand for consumers to create them Like the product style, and strive to allow consumers to accept, in order to achieve first-class marketing.
First, empathy thinking products to consumers as the center
From the perspective of the marketing environment to analyze the current PVC Sports Flooring market environment has been "consumers please note" the selling era, but to the "pay attention to consumers" consumer-centric era, homogeneous competition Making many PVC Sports Flooring business products selling too much, too scattered, although many selling points relative to the competitors of the products or services, there are some differences and new ideas, but difficult to touch the consumer's "nerve" and difficult to cause the market Reaction, selling point less unpredictable, selling more and can not finish, and it is not easy to make it clear that consumers do not have the patience to read or listen down, it is difficult to produce effective memory. A single selling point has been difficult to impress consumers, lifestyle has become a comprehensive and can reflect the value of the product or service selling point.
Second, increase the interaction focus on changes in consumer demand
In the production and publicity links, PVC Sports Flooring enterprises need to firmly locate the needs of consumers, from the consumer's point of view, grasp the market-oriented. There is a demand for consumption, and now the core needs of consumers and living habits in the constant change, PVC Sports Flooring enterprises should pay close attention to this change, because the city needs to adjust the product. In addition to products, in the choice of marketing channels, PVC Sports Flooring should also focus on consumer experience. Now consumers pay more attention to interaction, PVC Sports Flooring organization of marketing activities should stimulate the participation of consumers, so that consumers feel the corporate culture and brand connotation, thereby enhancing the brand's reputation and reputation.