Low-carbon life prevailing Homogeneous Flooring market to seize the new fashion
Homogeneous Flooring industry in China's development has become mature, in the market competition is also in the brand competition stage. Recently, due to the formalities of formaldehyde disputes, the industry will also usher in a new direction, in the formulation of Homogeneous Flooring in a group of Homogeneous Flooring enterprises or will face a second reshuffle. With the changes in the industry of Homogeneous Flooring, low-carbon and brand will increasingly become the focus of attention.
Consumer diversification Homogeneous Flooring brand to seize the primary and secondary
China has a lot of Homogeneous Flooring products, but can be called out by consumers more well-known homogeneous Flooring brand is not much. This shows that the Homogeneous Flooring industry in brand building investment is not enough And with the export situation weakened, many of the original only concerned about the European and American markets Homogeneous Flooring manufacturers began to look to the domestic market.
For any industry, the brand's market role is irreplaceable. Consumers do not understand the homemade Homoring Flooring, Homogeneous Flooring business in the advertising planning and business philosophy did not do bit. We are in the pursuit of brand differentiation, product differentiation, channel differentiation, and in fact, the performance is still the same strategy, tactical similar products close, common channels. This phenomenon can be attributed to the industry on the one hand low concentration, on the other hand also shows the industry brand management capacity of the overall lack.
Now Homogeneous Flooring industry in the build brand at the same time encountered a new problem, that is, Homogeneous Flooring industry consumption environment diversity. The people of the public compared to the previous spending power has been greatly improved, the design and product personalized requirements are being enhanced. Wang Ningning, deputy manager of the Department of Management, said that now consumers broaden their horizons, the design of the recognition is getting higher and higher. Today, decoration has its own style preferences, in addition to the style to choose the appropriate product. The diversity of style also led to the diversification of consumption, Korean, American, pastoral, Mediterranean, Chinese and other categories of consumers have.
Low-carbon life in the industry to seize the low-carbon concept
Homogeneous Flooring industry diversification of consumption, to the Homogeneous Flooring enterprises in the brand selection, the market focus has brought a certain degree of difficulty. The direct change of consumers also prompted Homogeneous Flooring enterprises to work on quality, and in the design to create a unique style. Not only that, China at this stage to develop energy-saving environmental protection industry, consumers for "low-carbon environmental protection" also have a further understanding. Homogeneous Flooring industry naturally can not be separated from this circle. In considering the brand to build at the same time should also be "low carbon" concept into it, has become a homogeneous Flooring industry healthy development of new ideas.
Xiao Bian believes that the real estate industry this option will accelerate the non-energy, high-carbon building materials out of the speed, while promoting the Homogeneous Flooring industry to a reasonable direction, a large number of low-carbon, energy-saving new home building materials enterprises will The birth of the entire home building materials industry will usher in a new era.
Homogeneous Flooring industry to take the road of low carbon economy development, we must through a series of technological innovation, promote energy conservation and the development of circular economy. Play Homogeneous Flooring industry, the great potential for energy conservation, at the same time, Homogeneous Flooring industry should also accelerate the pace of building brands. Will brand and low-carbon concept of organic combination in order to better promote the development of Homogeneous Flooring industry forward.